Let’s talk a bit about email subject lines. To be more specific, let’s talk about
the subject lines we write as part of the process of sending emails to our
subscribers. If you have an online business, and even if you have a brick
and mortar store with an online presence, you should be marketing to
your customers and prospects through email. It is one of the most
effective ways to increase sales and profits. But let’s get back to the
subject lines.
Just another type of headline
When you boil it down to the basics, email subject lines are nothing more
than another type of headlines. In a crowded inbox, stuffed full of
emails, yours has to stand out and grab your reader’s attention. You have
to earn the click that opens the email and you earn it with an interesting
email subject line.
Give your headline some thought
Think about that each time you sit down to write an email to your
subscribers. Put as much time, thought, and effort into the subject line
as you would the headline for a sales letter for example. Don’t just brush
over it. Don’t just throw together the same stuff haphazardly. And
whatever you do, don’t just do something boring like “Newsletter Issue
168”.
Model what grabs your attention
Instead, come up with something fun and creative that will have your
readers opening your emails at record rates. Put some thought into it. If
you don’t have any good ideas, head to your own email inbox and browse
around. Look at what other marketers are doing. Browse through their
email subject line examples and see if something sparks your creativity.
Get in the habit of collecting good email subject line ideas and you’ll
have something to work with whenever you sit down to send out the day’s
mailing. Give it a try and see how much more responsive your list will
become.
Learn from other marketers
Treat these subject lines like you would any other headline. Keep looking
at what other marketers are doing. Keep trying new ideas and
techniques. Keep learning more about your target market and
subscribers, and what makes them tick.
Learn what works and what doesn't
A great way to learn more about what works and what doesn’t is split
testing email subject lines. Send an email with one version to half your
list and a slightly different one to the other half and see which one
performs better. You can learn a lot from these types of tests and find out
what subject lines work best for your particular list.
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